Targeting the wrong keywords is the common mistakes that most people do, even the experienced experts make it. For example, you may optimize your website for the keywords which you think may be best and more relevant and rank number one for those keywords but still may not gain new traffic. The reason is that you are not targeting the right keyword. Reasons that you may choose a wrong Keyword:
1. Selecting keywords that are very popular. If the keyword is too popular, you have to put up lot of work to bring rankings. For example choosing keywords like car, bike etc.
2. Choosing a keyword phrase that is too broad. If you are choosing a keyword that is too broad then you might not get the appropriate traffic as a highly targeted keyword phrase.
Choosing the right keyword may make or break your SEO. So make correct decisions while choosing keywords for your website.
JavaScript Menus
For Search engine friendly website, plain text menus are always recommended rather than JavaScript menus. But still using dynamic JavaScript menus are necessary for some websites. Using JavaScript is not bad until you understand that search engines do not read JavaScript and build your website accordingly. If you are using JavaScript in you website then be sure that you create a sitemap or No Script tag for making your links crawlable.
Graphic Header
Many websites are designed with graphic header. We can see websites having company logo occupying the full width of the page. This mistake has to be avoided. The upper part of the page is very important place where you can insert your targeted keywords. When search engines see a graphic image, the prime position is totally wasted there since search engines do not make use of images. And another mistake is that header contains text information in image form to make it attractive. But again text in it cannot be indexed by search engines and will not contribute toward page rank.
The best way to present a logo is to use a hybrid approach - keep the logo at the top of each page and size it that it does not occupy the whole width. Use the rest of the width for the text header.
Pure Flash Website
Search engines do not understand flash and if a website is designed with pure flash then they will see the entire website as a single page. And you may not get the opportunity to optimize different pages for targeted keywords. If you are having a pure flash website, then do follow the below strategies,
1. Rebuild your website by breaking up the flash file and moving the major sections to its own HTML page. Flash elements can then be included as needed on each separate page.
2. If you can’t do the first point then you can get smart by using separate URLS by implementing SWF address.
3. Give more focus on Off page optimization. Concentrate more on the keywords targeted.
4. Creating a HTML alternative is another best option for Flash SEO. It is not only helpful for Search engines but also for disable visitors for the website.
Importance of URLs
A good URL helps you to rank better in search engines. Dynamic URLs are commonly used in E-commerce sites but the disadvantage is that an URL with keyword can rank better than dynamic URLs with special characters and session ids. Major search engines provide more weightage to page with static and URLS containing keywords. If you are having a website with dynamic URLs then you can use Mod-Rewrite Rule to handle conversion still keeping the dynamic URL.
Sabtu, 23 Agustus 2008
THE ULTIMATE OPTIMIZATION : SOCIAL MEDIA
For any business organization, it is quite important to maintain a track of the latest technology and techniques, introduced in every related field, so that its survival in this competitive market can remain balanced. Hence, promotion, which in turn is an integral part of any business firm, is also required to be formulated with a similar approach. Nowadays, interactive marketing is known to be the perfect way of spreading any kind of information or news. Moreover, as internet has taken the position of providing one of the biggest platforms for interaction and knowledge sharing, it is natural that social media optimization can be used as efficient technique of advertising one's products and services.
In the present scenario, almost every keen company has incorporated the section of social media optimization in itsts structure. It is a method that can be best defined as practical, quick and most organic solution available in the arena of advertising. Moreover, this process includes various fruitful techniques used to promote your service through social interactive media, online communities and many other community websites. There are many other important aspects of advertising such as promotion of bookmarks and related links; all these associated issues of promotion are also covered under the heading of social media optimization. A set of favorable measures united with the concept of SMO offers a substantial document formulation and as a convenient way to disburse the information.
The main reason behind the unpopularity of any service, brand or product is its inefficient market strategy. Moreover, if an owner uses poor or old set of advertising tools, then his reputation in the market also gets affected. Hence, in order to handle such situations, it is important for the owner to come up decent solution of good social media optimization, so that the company can generate valid responses. The entire procedure offers a lucrative opportunity of deciphering qualitative information about a particular product and also pave a route to call forth a level of interest for a relatively a less popular product or service. Presently, many market experts are conducting researches and studies to introduce more efficient attributes and rules, so that the customers can have a more developed set of services for their promotion affairs.
Social media optimization is an intelligent concept that is used to promote any product, service or brand in the most appropriate manner, where professional sense of marketing, is applied. Nowadays, this method is counted in some of the most frequently used techniques of publicizing your current commercial or any other important feature. The benefits of advertising your services and products with SMO are countless. First of all, one can easily save himself from the expense of heavy recruitment of workforce that is usually employed for keeping a track and manipulating as how many people are watching your commercial. SMO is definitely a smart, modern technique that has been designed to match the pace modernization and advancement. So if you are also in search of a better way of publicity, then do it with social media optimization.
GOOGD ARTICLE FOR GOOD RANKING
A fairly popular way to go about link building for a site is to publish articles. This raises the question of how many articles one needs to publish to see results?
How Many Articles Do You Need To Get Rankings?
I hate articles that offer the answer to a major question, but do not actually provide it. To avoid being hypocritical, at least on this issue, I will tell you the answer. 91. You need 91 articles. No more. No less.
If you believe that, I have a 1994 pristine PC I want to sell you. Rare and rarely used!
The simple fact is there is no definitive way to know how many articles you need to publish. The problem, of course, is there is no real way to tell how many links a particular article will produce. It may be one or it may be 200. It just depends. Not the answer you were looking for, eh? Sorry about that. There is, however, a particular approach you can take that will make your article publishing efforts work efficiently.
If you are starting a new site, you should publish as many articles as you can as quickly as you can. I usually try to punch out a minimum of 50 the first month or two. The reason you should do this is twofold. First, it generates links to your site and gets the attention of the search engine spiders which will lead to crawls of your site. Second, the links you generate will begin to age like fine wine. The older your links, the better in my opinion.
When opportunity presents itself, I snap up older sites that are for sale as fast as possible. The older the better as far as I am concerned so long as they have even a nominal number of links. The reason is the older a site is, the more valuable the links in the ranking evaluation. What it does not penalize, however, are such sites if the links are generated to internal pages. If you are constantly adding content, and you should be, you can write articles promoting the new pages as quickly as you want. Obviously, that is a very general statement, but sites tend to age well when it comes to moving up in the rankings.
So, should you just blow out articles continuously to build links for a site? Yes and no. After the third or fourth month, I usually slow down. Google is known to whack sites that pick up links to quickly. What it does not penalize, however, are such sites if the links are generated to internal pages. If you are constantly adding content, and you should be, you can write articles promoting the new pages as quickly as you want.
Okay, all of that is great, but you want to know some hard facts. Across the various sites I work on, I have found it takes 100 to 200 articles to get the rankings I want. Some sites are as low as 30, but this has been my general experience. I should note that the keywords the rankings are being obtained for are extremely competitive and are often single words instead of phrases. Hey, why not go big?
How Many Articles Do You Need To Get Rankings?
I hate articles that offer the answer to a major question, but do not actually provide it. To avoid being hypocritical, at least on this issue, I will tell you the answer. 91. You need 91 articles. No more. No less.
If you believe that, I have a 1994 pristine PC I want to sell you. Rare and rarely used!
The simple fact is there is no definitive way to know how many articles you need to publish. The problem, of course, is there is no real way to tell how many links a particular article will produce. It may be one or it may be 200. It just depends. Not the answer you were looking for, eh? Sorry about that. There is, however, a particular approach you can take that will make your article publishing efforts work efficiently.
If you are starting a new site, you should publish as many articles as you can as quickly as you can. I usually try to punch out a minimum of 50 the first month or two. The reason you should do this is twofold. First, it generates links to your site and gets the attention of the search engine spiders which will lead to crawls of your site. Second, the links you generate will begin to age like fine wine. The older your links, the better in my opinion.
When opportunity presents itself, I snap up older sites that are for sale as fast as possible. The older the better as far as I am concerned so long as they have even a nominal number of links. The reason is the older a site is, the more valuable the links in the ranking evaluation. What it does not penalize, however, are such sites if the links are generated to internal pages. If you are constantly adding content, and you should be, you can write articles promoting the new pages as quickly as you want. Obviously, that is a very general statement, but sites tend to age well when it comes to moving up in the rankings.
So, should you just blow out articles continuously to build links for a site? Yes and no. After the third or fourth month, I usually slow down. Google is known to whack sites that pick up links to quickly. What it does not penalize, however, are such sites if the links are generated to internal pages. If you are constantly adding content, and you should be, you can write articles promoting the new pages as quickly as you want.
Okay, all of that is great, but you want to know some hard facts. Across the various sites I work on, I have found it takes 100 to 200 articles to get the rankings I want. Some sites are as low as 30, but this has been my general experience. I should note that the keywords the rankings are being obtained for are extremely competitive and are often single words instead of phrases. Hey, why not go big?
How to Improve Your Search Engine Ranking
Search engine ranking is the ranking of a website or web page in the search engine results, for a given keyword phrase
Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn‘t difficult; you just have to keep a few basic concepts in mind.
Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!
There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this “title“ refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.
• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.
• Keyword density is important to Google. The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank. This probably means that if someone searches for “search engine ranking“ and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.
• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW! Your search engine ranking may improve if you use both the title tag and relevant meta tag.
• Avoid keywords stuffing, extremely small text, hidden text, etc. Google considers these to be spammy techniques.
• Stay away from duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW!
Getting top search engine ranking requires that your site is designed well and is easily spiderable. Designing a search-engine-friendly web site isn‘t difficult; you just have to keep a few basic concepts in mind.
Search engines like to spider and rank sites that appeal to users. This is the main challenge for search engine developers to create algorithms that will favor user-friendly web sites while casting aside sites that are created mainly for spiders. This means that the rule of search engine friendly design is the same as the rule for web design in general: Make it user-friendly!
There are a few important things you should do in order to improve your search engine ranking:
• Your title tag should have keywords that meaningfully describe your page. Note that this “title“ refers to the one in the ‘head’ section of your document, not the one displayed in your browser window.
• The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank.
• Keyword density is important to Google. The description meta tag may also influence the ranking of your page for specific search terms. This means, presumably, that if someone searches for a particular keyword, and it appears in your description and title tags, Google will accord that page a higher rank. This probably means that if someone searches for “search engine ranking“ and your page has many instances of those three words in sequence, your page is considered more relevant than another page with those three individual words scattered all over the page.
• Words in the keyword meta tag have the same value as the other words on the web page itself, except for one very important case: if your meta keyword tag contains keywords that do not occur in your main web page, your page will be penalized. Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW! Your search engine ranking may improve if you use both the title tag and relevant meta tag.
• Avoid keywords stuffing, extremely small text, hidden text, etc. Google considers these to be spammy techniques.
• Stay away from duplicate content: this includes mirrors of your site as well as identical content appearing from different domain names.
Remember, search engine users generally only explore the first 20 sites in the search results. If you site isn‘t in the top 20, you won‘t be found, it‘s as simple as that. You should always include search engine optimization in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available, and start the journey towards higher search engine ranking NOW!
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